How Mental on Twitter:

I spent almost four months working on How Mental's Twitter presence.

It started out at 500 followers with little to no engagement.

After those few months, the account reached over 1,600 followers, with each post averaging 18-20 engagements.

The most engaged-with post throughout that period achieved over 140 engagements.

I was posting 3-5 times a day.

Running several Twitter campaigns taught me the value of one-to-one interactions and how to optimise posts that convert followers to consumers.

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