How Mental on Instagram:

I spent the majority of my time at How Mental working on growing its Instagram presence.

The profile started out at 700,000 followers.

After I'd finished my work there, it had grown to 800,000 followers.

A large part of my work included sourcing posts and writing captions.

I maintained the brand voice in each sourced post and written caption.

Outside of posts, I created a more efficient system for sourcing, approvals, and scheduling.

With there being more than one intern working on captions and sourcing at any given time, it was important to have a system that was easy to use and understand. This is something I worked on extensively so we could automate as much as possible to divert our resources to other areas.

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